Monday, December 1, 2014


Tucked away inside the residential 'Mains and Crosses' of Indiranagar is Varnam, a social enterprise that works with the women in Channapatna to give a contemporary interpretation to the traditional craft. Using high quality materials, this boutique shop is for the true connoisseurs of handmade craft.

Had a interesting chat with Karthik Vaidyanathan who found Varnam at the store in Indiranagar. If the website is bewitching, you should go to the store. Fell in love with the work. Both my kids went berserk.

Highly recommended. Karthik and I agreed to collaborate on the merchandising aspects of the movie. Karthik also does excellent product photography as well. All this along with his day job. Isn't that awesome? Truly someone who has allowed his passion to use him. Salute Karthik.

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